Smartphones, just point direction to find POI

GeoVector, one of many companies capitalizing on GPS technology to provide location-based information on mobile phones, has launched a new directional search and point application for the smart phone market called World Surfer.
Functional only on compass- and GPS-enabled smartphones, the application basically lets users point their phones in particular directions to search for things from restaurants to grocery stores to clothes retailers. (…)

Google, Microsoft Bing, Yahoo! Local and Wikipedia are all funneling content to World Surfer?s information portals. The company has also made content deals with Papa John?s pizza chain and Starbucks to help guide prospective customers to their locations. GeoVector has also opened up its API so that developers can create new and creative channels of useful information. (…)